COUNTDOWN has a long history in New Zealand, originally trading in 1929 as Woolworths. Today, it serves over three million customers every week right across the country, with 180 supermarkets, four distribution centres, seafood and meat processing plants, and support offices.

Countdown has a customer-first approach, ensuring the service and experience its customers receive throughout the country is a priority. Although Countdown is a national brand, store teams reflect their local communities so customers feel their local Countdown is part of the local area, regardless of where in the country they are.

No matter how Countdown customers shop, whether it’s in-store or online, they know they can expect the things it’s famous for – good prices, great locations, a fantastic range, service, convenience and New Zealand’s most comprehensive online shopping service.

Countdown employs more than 18,000 Kiwis right across the country. It is important that its teams are passionate about customer service and their communities. Great service is celebrated and recognised through daily feedback as well as awards and financial benefits.

Countdown takes every opportunity to listen to customer feedback and learn from it. Every time customers shop, they are invited to complete a survey and this feedback is sent on to the relevant departments and/or stores to provide important insight into the customer journey and make changes where necessary. Countdown places emphasis on building a culture that understands and cares about customers.